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How Well Do You Really Know your Clients?


As a Person

  • Spouse or partner.
  • Parents, hobbies and interests, children.
  • Educational background
  • Formative life experiences
  • Where he/she grew up
  • Favourite destinations, books, films, sports teams, restaurants
  • Personal issues he/she may be grappling with
  • Non-profit or charitable involvement
  • Personal style: introvert vs. extrovert, safety first vs. risk taker
  • Religious/political beliefs

As a Professional

  • Preferred means of communication (e-mail, phone, etc.)
  • Work style (early/late, weekends, etc.)
  • Name of personal assistant or secretary
  • Strengths and weaknesses as an individual
  • Role models, mentors
  • Career history: positions held, major accomplishments
  • Career goals and aspirations
  • Most concerning issues right now
  • Quality of relationship with his/her boss
  • Relationships with key direct reports (do you know them?)
  • Professional associations
  • Corporate Directorships
  • Other top executives he/she associates with
  • Networks
  • Awards
  • Member of network groups
  • Websites visited/trade magazines read